Nothing beats the scale of TV because it's the only media place that can reach LARGE audiences watching the same thing at the same time.
In measures of reach, TV is still the only place to find it.

KTAB and KRBC TV want local and area businesses know the...

• Television is the most powerful advertising platform especially during tough economic times.
• Television’s ability to influence purchases is unmatched.
• Advertising on television is not only advertising, it’s investing.
• TV is the only medium that represents sights, sounds, motion and emotion into one presentation.
• TV advertising creates emotion which creates sales.
• You invite television into your living room every night.
• TV is the perfect 1-2 punch...
       >Highest Reach >Most Time Spent
• Less aggressive advertisers leave the door open to consumer brand switching.
• An eMedia fact from BigCountryHomepage.com:  While television remains the #1 medium, overall computer use has replaced radio as the #2 media activity.  Radio is now #3 and print media (including newspapers and magazines) is now in 4th place.

Simply put, television remains the most powerful media for consumers, which makes it the most important vehicle for advertisers. If TV commercials build awareness and engagement, viewers will respond, giving business a long term payback on their investment.

"With the challenging economic climate affecting local businesses, it is important for broadcasters to aggressively advocate for the benefits of local television as the advertising platform and medium that consistently delivers the best results," said Nexstar Broadcasting President/Chairman/CEO Perry Sook.

"Studies show that television is the most effective method for businesses to connect with local customers. So we are going to use our medium to promote the benefits of our medium.
Our campaign is a two-tiered approach that outlines the crucial role
local television can play for advertisers."

Sook cited Television Bureau of Advertising research that shows television reaches the most consumers with daily household viewing times growing to their
highest levels last year at 8 hours and 21 minutes.

Television advertising also ranked as the most influential medium and most persuasive medium (79.1% and 69.7%, respectively) among people 18+.

For more information on how we can help build your business
contact Chris Larum, Director of Sales   (325) 695-2777