ØWhy buy TV?
- ØTelevision reaches a larger demographic audience than any other major medium.
- Ø82% of U.S. households have more than one television at home.
- ØViewers are spending more and more time getting both their entertainment and their education through television.
- ØThe average household tuned to 15.7 of the some 104 channels most viewers have available.
ØTelevision gives your business the best bang for your advertising dollars because of its size, reach and impact.
ØFor an advertising campaign to be successful, you need to:
- •Choose television
- •Keep your message out on the airways
- •Choose the right channels and shows for the right customer
ØAdvertising is an investment, but it’s not so much about frequency or media comparisons – it’s about results.
ØIt’s about moving, persuading and convincing people that your product is the best product.
ØAdvertising should:
- •Bring customers into your store.
- •Improve the image of your business.
- •Increase sales.
- •Increase profitability.
- •Provide you with a return on your valuable investment.
- •Generate more dollars for more advertising.
ØForget the newspapers, radio or outdoor boards!ØNone of these can compete with television for communications, marketing and advertising when it comes to:
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Reach
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Efficiency
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Sight
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Frequency
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Accessibility
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Sound
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Impact
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Availability
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Emotion
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Target marketing
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Measurement
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Color
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Only television can deliver all of this and more through news, comedy, drama, special reports and reality shows.
ØFor more than 50 years, television has been part of the American way of life. ØFor over half of Americans (53%), television is seen as the most credible source for news. ØAn impressive 69% of adults get most of their news from television – more than newspapers, radio and magazines combined!
America’s Primary Media Source of News
- Television – 69%
- Newspapers – 37%
- Radio – 14%
- Magazines – 5%
Source: America’s Watching Public Attitudes Toward Television Roper/Starch Worldwide (latest study)
ØTelevision can help make you a member of the community by bringing your message into people’s homes. ØYour television message can be a powerful tool to affect the way your potential customers think about your business – regardless of age, sex or race!
Where People are Most Likely to Learn about Products/Brands They Might Like to Try:
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Adults
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Men
|
Women
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Television Commercials
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51%
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49%
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53%
|
|
Magazine Ads
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19%
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16%
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22%
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|
Newspaper Ads
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12%
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12%
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11%
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|
Radio Ads |
5% |
6% |
4%
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|
|
|
|
|
Source: THE MEDIACENTER based on Roper Public Affairs and Media (Roper PAM) 2005.
ØDid You Know: 82% of households have more than one television in their home.Ø For you, that means people are watching television in multiple locations during different times of the day by different viewers – in just one household!
What Major Media Reached the Most People Yesterday?
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|
Television Commercials
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Radio
Ads
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Newspaper Ads
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Magazine Ads
|
|
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Adults
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94%
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73%
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59%
|
42%
|
|
|
Men
|
93%
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78%
|
61%
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39%
|
|
|
Women
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95%
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68%
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57%
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45%
|
|
Source: THE MEDIACENTER based on Roper Public Affairs and Media (Roper PAM) 2005
Did You Know: Adults spend 29 minutes more a day with television than they do with radio, newspapers, magazines and the internet, combined!
How Much Time Spent with Major Media Yesterday? (In Minutes)
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Adults
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Men
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Women
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Television Commercials
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272
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254
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288
|
|
Radio Ads
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122
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128
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117
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|
Newspaper Ads
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29
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28
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30
|
|
Magazine Ads
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19
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19
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20
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|
|
|
|
|
Source: THE MEDIACENTER based on Roper Public Affairs and Media (Roper PAM) 2005.
ØThe data is clear – when you want to talk to your customers, television is the answer!
- •Greater Reach and Frequency!
- •Targeting Your Audience!
- •The Ability to Craft Your Message through Sight, Sound and Emotion!
Ø
So...why TV?
- Your customers and potential customers use it — viewing daily for long periods of time.
- TV’s attributes of sight, sound, motion and emotion let you best communicate your message to these people.
- Television works in dollars returned!
Remember,
Only television can give you:
The right message
To the right people
At the right time
In the right place!
Courtesy: Media Center Online - 2007
To find out more about Television Advertising, and what Television can do for your small business, call our local sales managers at KTAB or KRBC TV at 325.695.2777
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