CO-OP ADVERTISING: WHO BENEFITS?

The Local Retailer:
It offers the business owner the ability to:

• Reduce the cost of advertising, while increasing store traffic.
• Establish a far stronger presence in the community.
• Partner with a more experienced and more sophisticated marketer for valuable creative and media buying guidance.
• Put financial resources into crafting a more innovative, eye-catching commercial.
• Branch marketing campaigns into new, more high-profile mediums.
• Expand into surrounding communities.
• Associate with well-known, highly recognized brand names. This lends an air of legitimacy to the small business and tends to attract more customers.
• Recoup costs of traditional, stand-alone advertising.

The National Vendor, Supplier, Manufacturer, Distributor and Wholesaler:
It offers major merchants gain the ability to:

• Increase product exposure and improve overall brand awareness.
• Boost sales.
• Increase market share.
• Extend the advertising budget dramatically.
• Align products with leading and well-respected businesses within a given community.
• Advertise at the local rate, which is much cheaper than the national rate.
• Secure a top spot in the brand-recognition race by matching or exceeding the competition's ad efforts.
• Get stores not only to order products, but also to stock them heavily. Once this occurs, stores will have huge incentive to market the brand aggressively.

Let our Marketing Specialists see what co-op you may have available and what it may take to use it.  The process is relatively simple and could pay for a large portion of your advertising for your business!

To find out more about Television Advertising, and what Television can do for your small business, call our local sales managers at KTAB or KRBC TV at  325.695.2777