And with more people fixing their cars instead of buying new ones, consumers are shopping around.
They're going to websites like repairpal.com.
It's like car repair for dummies.
CEO David Sturtz designed the site to do everything from diagnosing the problem, to estimating the cost then hooking you up with a local mechanic.
And talk about roadside assistance, you can even download the application to your iPhone.
"This is one of the last corners of the consumer experience where transparency is not the norm and we're bringing transparency to this industry," said Sturtz.