"The average family spends $300 per year per child on toys" said Chris Byrne with Time to Play Mag.com.
Oversized dolls are big this year. From Disney, Dora the Explorer, and if your child is past the "princess phase" there are the "Kids of Monster High".
"These are the sons and daughters of the classic monsters" said Byrne.
On the tiny side, there are "Squinkies", kind of like the toys you get out of gumball machines.
"They are $9.99 for 16 of them. There are play sets, they're very collectible. Little girls especially love those miniature things" said Byrne.
The classics are still popular, Elmo and Lego which has board games and Harry Potter this year.
There's a new take on "Simon" called "Loopz", and the "V-Reader" is like a Kindle for little kids.
"What I love about this is that it's a toy but kids feel like they're doing something that mom and dad do" said Byrne.
Believe it or not, the best selling toy this year is "Singamajigs".
Watch the embedded video to see this entire story and examples of the toys mentioned.