"This year we really expected it to take a climb, but I wasn't really ready for the climb that it's already taken," said Maurice Stein, founder of Cinema Secrets Halloween Headquarters, "We're about almost two weeks ahead of ourselves in sales."
The National Retail Federation reports overall spending on Halloween is up this year, to a record high average of $72 per person.
That comes to $6.86 billion nationally.
For costumes, in 2007 people reported spending an average of $38.50.
That number went down to just below $35 in 2009, but this year spending on costumes is expected to be over $40.
And on candy?
People who spent $20.94 in 2007 dipped down to below $20 in 2009, but now they are expecting to spend about $22.
"It's good to be enjoying time, and Halloween's all about being ridiculous," said Halloween shopper Casey Kimble.