"Greenwashing is, it is a person or product that professes to be green and some of them are. Some of them are very green but others might be light green. Others might be blue and black and they want to be green and they're telling you that they're
green," according to conservationist Bernie McGurl.
David Byman of the Sierra Club says consumers should do little research. "Follow the money! Where are these companies really putting their money, and that will give you the answer. I mean, of course you may have to go through several sources for that." Byman suggests checking websites that track corporate "green efforts." before you do business with a company that claims to be green you might want to pay a visit.
A lot of "green efforts" are pretty easy to spot. Check to see if the company is making efficient use of natural light. Does it use recycled materials for things like carpeting? Does it conserve water in its restrooms? Are there recycling containers for the public and employees?
Byman says "we need to get a lot smarter about our economic choices. About our consuming choices." Conservationists say green policies save resources and money