"As soon as school gets out then we get really busy," Said Shay Sipe, Manager at Cattilac Style in Abilene.
There's no shortage of blue and red, gold and black in Abilene.
"It is like a big war," Says Melina Rocha, sales associate at Halftime Sports in Abilene.
"I guess the attendance at this game is probably much higher than any other game, I would assume," Said Sipe.
Businesses see a big boom leading up to this week, but continue to keep their shelves stocked right up until game time.
"It's pretty busy. We've been more busy with Abilene High stuff than Cooper this year. A lot of people come in to get their spirit wear," said Sipe.
There's plenty to choose from.
Catillac Style and Halftime Sports have been busy keeping shirts, hats, bows and even tutus from flying off the shelves.
"We have a lot of people that come in for custom orders, a lot of stuff for Cooper and Abilene High, getting ready for tonight, getting their kids "bling-ed out," Said Rocha.
One thing's for sure, no matter what you're wearing to tonight's big game, it's only a reminder of the spirit and pride that lives in the City of Abilene.