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JC Penney Uses Black Friday To Donate

By: Josh Berry
Updated: November 25, 2011
JCpenney donated $25 to The Salvation Army for every Four Square check-in to their location between 4 a.m and 1 p.m.

Check-ins were made through smartphone devices and the corporation will donate up to $100,000. This was JCpenney's largest Black Friday event yet, with over 500 deals and door busters.

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