The 30-minute magazine-style television show is part of the league's partnership with Fox Southwest, which also includes television advertising and live web streaming.
"We are tremendously excited about the debut of Lone Star Conference Showcase and the great exposure it will bring to the conference and its member schools," said LSC Commissioner Stan Wagnon. "The LSC has a proud past and we think it has an even brighter future, and this partnership with Fox Sports Southwest gives us an excellent opportunity to share the good news about our conference throughout the region."
The showcase is set up to contain previews of upcoming league events, highlights from recent conference action and features on LSC student-athletes, coaches and communities.
The first edition hosted by FS Southwest's Dana Larson will talk about the LSC and its purpose, before diving into next week's men's and women's basketball championship. A closer look at the tournament schedule, plus players and teams to watch will wrap up the segment.
Next, the spotlight shifts to the City of Allen and the Allen Event Center, which is the new home of the LSC Basketball Championship tournament.
The show concludes with a rundown of the spring sports, along with details on the Lone Star Football Festival at Cowboys Stadium, which made a successful debut last September and returns in 2012 as a two-day, six-game event.
In addition to the original programming on Feb. 26, the show will re-air on Feb. 27 at 3:30 p.m. and March 17. The next LSC Showcase is set to air during the week of May 21st.