This "green grocery" effort is really taking off. The industry was shocked when 600 people showed up for Fridays conference, three times more than they expected.
Grocer Safeway is switching all 1,000 of its trucks to cleaner burning fuel, California may let grocery stores charge 15 cents for a plastic bag, and Sara Lee is planning to build a bakery run entirely by a windmill!
Food companies are realizing being good to the environment is good business. Some of the first changes youll see are packaging. New water bottles will use 30 percent less plastic. Sodas will come in lightweight aluminum cans. More "concentrated" detergents will also fill the shelves. "You can put a lot more of those packages of that detergent thats concentrated on a palette, in a truck, that again has significant savings in the fuel and the transportation," explained the Grocery Manufacturers Associations Cal Dooley.
Campbells, the soup company, is working with farmers. Theyve reduced pesticide use by 50 percent.
Still, there are challenges. Busy consumers want their food packaged individually. That takes more plastic, which is not environmentally friendly.