"The hearing aid industry is changing in three basic ways," she says. "Invisibility...wireless connectivity...and intelligence between the devices. We're in an age where these devices are truly ear-level computers."
Holland says some devices can make hearing changes based on what's around you.
Stop by the Holland Hearing booth at the 2012 Business Expo to see this intelligent technology.
To find out more about the advances in hearing aid technology, watch the embedded video.