But on a Facebook page, you get what you get. Enter Instagram, which takes us from picture taker to photographic artist. Don't like a shot? Photoshop it into art. Blur the foreground, the background, colorize it, make it better than real life, then post it.
It's visual storytelling, picture sharing; and for Facebook it was a threat to their world dominance.
"Some of my friends literally post Instagram photos a couple times a day," says Facebook user Maddie McGuire. "Almost as if they're posting to a Twitter account or something, they'll post photos with Instagram. So...it makes sense to me."
Just $1 billion later the app is now owned by Facebook, who plans to keep Instagram running independently instead of swallowing it for its technology. The reach Instagram has amongst its fans, will only expand the reach of Facebook.
To see more, watch the embedded video.