Michael William Nance, 53, from Carrolton, Texas was driving a 2008 Chevrolet Avalanche westbound on Interstate 20 near Mile Marker 343.
Nance was driving on a curve when the vehicle left the roadway to the south, crossing the center median and eastbound lanes of traffic.
The vehicle overturned, ejecting the unbuckled driver.
Nance was pronounced dead at the scene.
The road was dry and the weather clear and the crash is still under investigation.