According to the National Center for Health Statistics, vehicle crashes are the leading cause of death for children 14 years of age and younger.
A 2011 study by the Texas Transportation Institute in 14 Texas cities found that 10.5 percent of observed children were riding unrestrained. The National Highway Transportation Safety Administration (NHTSA) estimates that roughly three out of four child safety seats are not used correctly.
The "Save Me With A Seat" campaign will run September 16-22 to coincide with National Child Passenger Safety Week.
The campaign will incorporate the use of TV, radio, print, social media and out-of-home components to reach the public and call attention to proper seat installation and placement as well as ensure Texas children are in the right safety seat for their weight and height.
During the campaign, TxDOT and its partner organizations will be out in full force in communities across the state at free safety seat check-ups to help Texas families learn how to correctly secure their children in the appropriate child safety seats, booster seats and seat belts.
To find out where to go for a free safety seat check-up, call 800-252-8255.
For more information on the "Save Me with a Seat" campaign and safety seats in general, go to http://texasclickitorticket.com/child_protection.html.