"We gotta start educating them from the get-go, that way when they are ready to vote when they're 18, they'll be educated", says Lucy Bishop, consultant for Region 14.
Interactive maps displaying student preferences for Romney and Obama, in live time, were broadcast for thousands of kids to see.
"Most of the students were responding using their cell phones. It was with the social media and their cell phones that they were able to interact with us today", Tommy Bearden, Region 14 consultant, explains.
Votes poured in, as students could text or log-on to cast their votes. But it wasn't all serious business. When the newscast went to commercial breaks, campaign advertisements filled the airways, compliments of Region 14 students.
And coming back from the break, a silly psychic greeted viewers, lightening the mood.
"With students, you can't just sit and talk to them. You've got to interact and have a fast-paced program, showing them different things", Bearden tells us.
As numbers were calculated, it was clear the 8,000 registered student voters favored Mitt Romney, but organizers say, despite the outcome of the mock election, .Big Country students learned the voting process first hand.