"We've been on the air less than a month now," said president and general manager of La Voz Pete Garcia.
Pete has always had a passion for radio broadcasting. With his love of the radio starting over 20 years ago.
"When I was 15 years old, I was the annoying caller that called the DJ like every 15 minutes and bugged them and requested music and won contests and everything else," he explained.
After taking a job with a local station, he began his career as an on-air personality. And setting the goal to own his own station by the time he was thirty-five.
And now, that goal is a reality with La Voz 93.3.
"I still pinch myself to make sure this is really happening, I'm not in a dream," Pete said.
He created a Tejano station that geared for the Hispanic popularization in the Key City. But it's also designed for everyone else to enjoy.
"Just because a lot of times the music you hear is Hispanic, but when we're talking it's primarily English. So we talk about upcoming events. I mean, anything from Lady Gaga to Grupo Mas," said Any Olvera, program director at La Voz.
With a goal to be truly local, Pete wants La Voz to do more than just play music, but to become part of the community.
"I think radio stations in general have just lost the connection as a local station," he explained. "You know, our job is to relay local information, to connect with our community to be a part of our community."
And while establishing 93.3, Pete has now set his sights on creating more local stations across the big country in the future.