"There wasn't really a place for all Christian artists together here locally in Abilene," he explained. "There wasn't a sort of center for them."
Named after a piece of Native American jewelry bought for the gallery, Brock hopes to expand what people consider Christian art with the White Buffalo.
"Traditionally is images of Jesus, it's crosses and it's fishes. But it can be really so much more. Here at the White Buffalo, we want to explore that."
Giving artists like Jennifer Harmel a chance to get their name out there.
"And I now have an opportunity to be an artist that he's promoting as well as other artists," Jennifer said.
But not only will it give artists exposure, Brock plans on promoting his artists through merchandising. We're talking posters, jewelry, prints, t-shirts and more.
"Some artists don't think about that, or they don't know how to go about that," said Jennifer.
"He'll be helping other artists expand their market in addition to giving them a place," said Latimer Ramsey, Prophetic Artist.
For Brock, it's giving everyone a chance to showcase their talents, and not limit what is considered art.
"I love art, I love artists. I am an artist. I work with visual media, movies, TV. And I didn't think that qualified as art," Brock explained. "But we narrowly define it."
Simply by giving more artists a place on a wall to hang their work.
White Buffalo is taking applications. Artists can email email@example.com.