Smart Woman: Coca-Cola's New Stance
By: Maxine Ridling
Updated: January 15, 2013
In a way there's a remarkable confession in the TV ads Coca-Cola started running last night. The soft drink giant admits its products are part of the obesity problem, but only part of it.
Coca Cola once taught the world to sing, now the company says it wants to teach the world about health, but critics say its simply doing damage control as public concern grows.
The new ads also point out that its many different brands include no calorie and low calorie beverages. But the campaign seems clearly aimed at protecting the image of the drink with the red and white label that for decades has been heavily promoted more as a source of happiness than of calories.
For more on this story, visit cbsnews.com.
Coca Cola once taught the world to sing, now the company says it wants to teach the world about health, but critics say its simply doing damage control as public concern grows.
The new ads also point out that its many different brands include no calorie and low calorie beverages. But the campaign seems clearly aimed at protecting the image of the drink with the red and white label that for decades has been heavily promoted more as a source of happiness than of calories.
For more on this story, visit cbsnews.com.
