It's a fundraiser for the hospice program called "Hearts Remembered."
You can drop by the Mall of Abilene or the rehab center to purchase a heart for $10 in honor of a loved one.
The donations will go towards helping those in need of hospice care in the Big Country.
The fundraiser is going from now until February 14.
When you purchase a heart, it will go up on the giant heart display at the Mall of Abilene.