This year, the stars return to the red carpet and the partys on once again, but will the globes still be golden for viewers?
"Theres no guarantee theyre going to watch a star for a movie they havent even heard about," said the The Hollywood Reporter Senior Writer Steve Zeitchik.
Its the smaller films that often make big noise at the globes but "Mamma Mia" could be an exception this year.
CLICK HERE to join the live blog during the Golden Globe awards on KRBC.
Its up against the Coen brothers film, "Burn After Reading", for best comedy or musical.
The other three nominees went largely unnoticed in theaters.
"En Bruges, Vicki Cristina Barcelona, Happy Go Lucky. These are small independent films that most people havent seen," said Entertainment Weekly’s Dave Karger.
Its the same story for at least two of the best drama nominees, "The Reader" and "Revolutionary Road", even though both feature Globe-nominated performances by Kate Winslet.
A third nominee, the historical drama "Frost Nixon", has fared marginally better at the box office but "Best Drama" could still wind up a two film fight.
In one corner, its the small budget Bollywood romance, "Slumdog Millionaire".
"It opened early, it attracted a lot of taste maker attention. Its a hit at the box office. And you know what, a lot of people are saying if Slumdog wins, theyre not going to be surprised," said Zeitchik.
In the actress categories, Meryl Streep has two chances to add to her collection of six Golden Globes.
"Mamma Mia" has Streep up for best actress in a comedy or musical, while her turn as a nun in "doubt" has her nominated as Best Actress in a Drama.
"I think chances are slim to win both because she has tough competition in both categories," said Karger.
The same goes for the Best Supporting Actor where Heath Ledgers work in The Dark Knight could posthumously beat out the likes of Phillip Seymour Hoffman, Robert Downey Jr. and Tom Cruise.
“If theres one certainty this awards season, I think its Heath Ledger," said Zeitchic.
But nothings certain until the envelopes opened.
The Golden Globes airs tonight on KRBC at 7 p.m.