Interrupting Weather With Programming
By: Import User
Updated: January 30, 2009
In this week's "Dish It To Downing", a viewer sounded off on weather coverage. Sue wrote, "I appreciate your excitement about the weather; however, it is the most irritating morning when I'm not able to watch the Today show!"
"This is the second time you have preempted this program for weather!"
"You are losing me as a viewer the times you do this!"
"I refuse to watch the same information given over and over and over and over and over again."
"Please find something better to do with your staff and put the Today show back on."
Well, first Sue, let me assure you that the last thing we want to do is anger you by cutting into your favorite TV program, but sometimes, there are things going on that require us to do just that.
Bad weather is one of those times.
In the case of this week's icy weather, the coverage went non-stop because the audience was changing.
Typically in the morning the audience turns over every ten minutes.
While you may have heard the information already, for someone just tuning in, it's new.
That's why we repeat it. When thunderstorms and tornadoes threaten, it's a similar situation with a bit of a twist.
We break into your programs then to give you advance warning of threatening weather so you can take cover.
What may seem like an annoyance to you, may actually save lives in the path of the storm.
We are sensitive to your frustrations, but hope you understand why its done.
We apologize for disrupting your shows, but when we do, please remember this: We have 16 counties to cover and sometimes when it's sun shining in Shep, it's storming in Sweetwater.
But, whether you live in Abilene, Albany, or Aspermont, our commitment to keeping you safe is the same.
